Maximize the Megatrend of Online Video!

Discover How to Master What Forbes calls "the premier communications tool of today."


The Reviews Are In!

Industry leaders agree: Video Marketing Rules is must-reading to stay ahead!


Mari Smith

"Video marketing is here to stay! Lou Bortone is a total pro in this field and his book is the perfect go-to guide for everything online video. He has a knack for making the complex simple."


Matthew Kimberley

"I've known Lou for as long as I've known anything about marketing online. He has ALWAYS been the go-to guy for video marketing advice, period. His knowledge is vast.  This book is the only book you need if you want to kill it with video marketing."


David Riklan

"Video Marketing Rules is the ultimate survival guide for the online video revolution. It's the only book you'll need to master video marketing and
ride the video wave."


Andrea Vahl

“Post and pray is not a video marketing strategy, but Video Marketing Rules shows you exactly what is.  If you want to succeed with business-building videos, Lou’s guide is a must read.”

About The Book

Online Video has become so powerful and ubiquitous that it has come to dominate the media landscape. It's must-have marketing.

Video marketing for the masses has arrived… Whether you’re a entrepreneur looking to make your mark, or an aspiring ‘You-Tuber,’ Video Marketing Rules is your go to guide for everything online video

"Video Marketing Rules," is a creative and practical guide to using video in business, where Lou Bortone makes the complex simple and the technology totally do-able.  Follow Lou’s rules to online video success and start reaping the tremendous benefits of online video.


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About the Author

     “Sweet Lou” Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.
     Prior to his industry-leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.
     Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of the illustrated parody, "F*ck You, Pay Me!" You can learn more about “Sweet Lou” at