When you think of video marketing, you probably think...

"I really should be doing more of it," or "I'll get to it one of these days..."
That you need to focus on growing your (sadly neglected) YouTube Channel.
You can't deal with yet another video site like TikTok. (And you're not dancing on camera!)
You just can't seem to find the time to do it right so you look like a pro.
That while you know that video is essential, it's just way too hard to keep up with.

But what if I told you that you don't have to do ANY of these things to engage your audience and build a loyal following with video marketing?

"Like it or not, your face on camera is your single most powerful marketing asset."

Not only that, but video has proven time and again to create more engagement than any other form of communication. And in today's virtual age where we're more separated than ever, and every visible surface is covered in a marketing message, engagement is hard to come by!

And while everyone's whining about their 15% email open rate, a whopping 75% of video emails are being opening on average. Studies have show that personalized video can lead to a 500% increase in engagement!

The short answer: They are overwhelmed because they're focused on the wrong things!

They believe...

They need to create tons of content consistently which feels impossible to keep up with...
That YouTube and TikTok are where they should be posting and growing their following.
That every video needs to be polished and perfect and created with expensive equipment.
That if they're not getting thousands of views, then the effort simply isn't worth it.

So, they don't dive in or, if they do, they are quickly disappointed in the return for their efforts. Then their video marketing gets put back in the dusty old closet of "strategies they really should be using," or that they'll try again later- but later never arrives.

What they are missing is the ultimate point of video - and that is CONNECTION!

If you want to stand out in your industry and build a devoted following you need to CONNECT with your audience...

When you use video as a strategy to connect, and build relationships rather than trying to reach a mass audience or show up as a video celebrity - suddenly things become much simpler.

Not to say you shouldn’t use videos to create visibility, (in fact that is a huge part of Video Consigliere), however if your strategy is focused primarily on getting views- you’re setting yourself up for disappointment - it’s a losing game! When you focus on connection, your following will GROW.

Allow me to show you how we do that with The Loyalty Lens™

1. Captivate

Your audience is everywhere, they just need help finding you. I will help you outline “Captivating” topics that will speak directly to what your prospects are thinking and position you as the expert they are looking for.

These are the topics people are actively searching for and will want to stop and watch when they come across them. And because they are intended to connect they are even more likely to get you in front of the right people.

My philosophy is that success is not about the number of views you get, it’s about reaching the right viewers (aka the ones that are ready to hire you!)

2. Connect

The best way to win the hearts of your audience is to talk directly with them. So in this part of your strategy I will help outline topics for video emails and "lives" that you can use to build and engage your audience across platforms.

I will also walk you through implementing a video outreach strategy that only takes 5-10 minutes a day and has proven over and over again to increase sales (especially for high ticket offers) and grow your network with loyal partners who are ready to send you business.

3. Convert

I will help you identify the pivotal points on your website, social media profiles, and sales funnels where a “Foundational Video” (i.e. videos that lay the foundation of your brand and a relationship with prospects) can be incorporated to increase engagement and conversion across your sales process.

We strategically plan these videos to build a connection with visitors and move them from “stranger” to “devoted follower” and/or “client” (of course!)

Being able to see and connect with YOU throughout the buying process goes a long way to building trust and loyalty!

WITH VIDEO CONSIGLIERE, WE MAKE THIS EASIER THAN YOU CAN POSSIBLY IMAGINE...

Let's talk about how Video Consigliere works. Here's what you can expect:

Once a month, you'll attend a Zoom call with me where I'll interview you on relevant topics to use for content (or you can send me podcast interviews, webinars, and other pre-recorded or existing content)
Each month, you will also be assigned one of your "foundational" videos to record based on an outline I'll provide.
Once or twice a week, you'll send out a few video outreach emails that are roughly 30 seconds each and can be done from anywhere with your phone.

That’s it!

I’ll do all of the behind-the-scenes mental gymnastics and provide you with:

A full-circle strategic video plan and suggested topics that we’ll use during our Zoom recording sessions.
Outlines to follow for your Foundation videos.
Scripts and a plan for your Outreach and Connection videos.

And then I take your rough videos and work my behind the scenes “magic” that will make your videos look polished and professional.

As you can see, with very little time invested on your part you will have consistent content to post that will engage your audience, create connection, and generate leads.

PLUS... you’ll be actively connecting with partners and prospects to deepen relationships and experience positive results in real-time.

Your next step is to book a consultation where I can go over the details and help you determine where video fits into YOUR goals for the next year.

Video Consigliere is perfect for you if...

You have several years of experience in your industry and enjoy sharing your knowledge
You’re already speaking on stages live or virtually and want to get more mileage out of your efforts
You have a unique viewpoint in your industry and want to grow your brand presence and influence
You have a webcam and/or a smartphone, and a decent mic (or are willing to buy these)
You want to work with someone who understands how to build loyal followings online and will guide you through exactly what to do
You’re excited about the idea of sharing your message and letting someone else do the legwork to provide ready-to-post videos
You’re launching a new signature program, starting a podcast or releasing a book and want to expand your platform and fast-track your marketing strategy

WANT TO SEE WHAT A VIDEO CONSIGLIERE CAN DO FOR YOUR BUSINESS?

I will help you use video to create lasting friendships with referral partners, build trust quickly with ideal prospects, attract more leads, and establish you as a thought leader in your industry - without you needing to create loads of content or spending hours or days in front of a camera.

Your next step is to book a consultation where I can go over the details and help you determine where video fits into YOUR goals for the next year.

I've tried video before. How is this different?

This is a common question I get and my first response is always “what kind of video strategy have you been using?” because there are so many different types of videos and everyone has different goals. When it comes down to it, most people actually don’t have any strategy behind their video marketing, they are simply creating content and posting it everywhere in hopes that the topic will be popular and people might see it and share it. Most folks “post and pray,” while I “plan and profit!”

In the strategies we use, we aren’t measuring results by the number of views, I am measuring results by the number of leads, sales, and profitable partnerships your videos are generating. This is where the true ROI of video is, and every strategy I use is designed to connect with the right people and get prospects excited about working with you.

How quickly can I expect results?

Video is typically not a strategy where you’ll achieve “overnight success” and it can take months to get real traction and engagement, so I prefer to set the expectation that you should look at this as a long-term strategy (and that is why my minimum term is 6 months). Video marketing is a marathon, not a sprint - but you can get there much faster working with us!

That said - we’ve also baked in “quick win” strategies that you’ll enjoy, take only minutes to execute, and you can expect to see positive results (like more engagement from your list, new partnerships, and clients that are ready to move forward) within just a couple of weeks.

How are the videos produced? Are you going to be recording me?

Within this package I am editing and producing some videos that have already been recorded, as well as creating brand new content for you. When I produce those new videos you have a few different options:
1. You can record new videos with your smartphone, webcam, or professional set up if you have one, using the prompts and topics I provide.
2. You can send me links to podcast interviews you’ve done, Facebook or LinkedIn Lives, webinars, and any number of other content that you’ve already created (even if it’s audio-only).
3. If you don’t have any pre-made content and creating new content seems like too much work, we can schedule a Zoom meeting once a month and interview you to get everything I need to execute your strategy. A stress-free, one-hour Zoom session once a month is all it takes to have new video content posted consistently.

What if still I don't feel "video ready?"

As a card-carrying introvert, I hear you!

In my 20 years in video marketing, and hundreds of clients from various industries, we’ve only had to turn away 2 people who just couldn’t handle being on camera. I have video editing software and skills (not to mention the built-in Zoom filters) that will automatically give you a fresh face even if you just rolled out of bed. So if you can put on a shirt without holes, and at least brush your hair before hitting record, you’ll be good to go!

Also keep in mind that in the beginning stages of planning your brand tone and video style I will discuss what to wear and strategies that will make you feel more confident on video.

And if you’re STILL having a bad hair day, you’d be surprised at what I can create with audio-only content!

A Dynamic Blend of Consulting and Done-For-You Video Production to Grow Your Following Faster Than Ever…

"Consigliere" is the Italian word for counselor or trusted adviser.

Before we get to HOW, let's establish WHY...

Video marketing works. You know this, I know this... So why isn't everyone using it consistently?