The Only Video Training You'll Ever Need.

Your MasterClass on Everything Video.

The Ultimate Guide to Video Marketing Success.

Get My Best Video Training On-Demand, Anytime!

I've streamlined and simplified everything I know about video marketing into one dynamic, 6-part MasterClass.

(All the training is on-demand, available 24/7, lifetime!)

Join Us! ($499 - Normally $997)
Payment Plan Option

Discover How To Increase Your Impact, Influence, and Income with Video!

There's simply no better way to move farther, faster, than with video marketing. Let me show you exactly how to accelerate your sales and revenue by tapping into the power of video. It doesn't have to be difficult or time-consuming. It can even be fun... and profitable! Here are just a few of the benefits you'll see:


Get Seen & Get Sales

Online video explodes your visibility, and keeps you top-of-mind with your prospects and customers. This program will show you how to maximize your visibility!


Increase Engagement

All the experts agree that "Engagement is the New Currency," and nothing attracts attention and drives engagement more than video.


Attract Your Ideal Clients

Video helps your ideal clients find you, and working with the people you're meant to serve is way more fun and a lot more profitable!


Simplify & Streamline Video

Discover how to create videos faster and easier than you ever thought possible. Learn the tricks that will make your video production almost effortless!


Improve Your Marketing ROI

Video Marketing provides the biggest bang for your buck. Full stop. The return on investment with video outpaces virtually every other kind of online (and offline) marketing.

In this 6-part intensive, you'll discover exactly how to:

  • Get started (or re-started, if you’re stuck!)
  • Find time to make videos quickly and easily
  • Establish your video goals and strategy
  • Find the right content and what to say on camera
  • Systematize and automate for video consistency
  • Discover the right low-cost tools and resources
  • Get past camera shyness and be confident on camera
  • Make great quality videos simply without the hassle

Discover What You Need to Know to Win with Video!

If you’re ready to propel your business forward by utilizing smarter video marketing strategies, then this course is for you!


This Program Includes:

The New 6-Part, Self-Study Video Training is Available Anytime, 24/7

A new training each week for six weeks:
- Module 1: Video Marketing Foundations - Your Video Goals
- Module 2: Making Video Simple - Easy & Affordable Tools and Apps
- Module 3: Video Marketing 2022 - What's Working Now?
- Module 4: Pick Your Video Platforms & Wow Your Audience!
- Module 5: Video Accelerators: Creating Content Consistently

- Module 6: Creating Your Video Marketing Plan for Maximum ROI

- Lifetime Access to All Video Training Replays

Plus, Special Bonuses:
- Bonus LIVE Training - Week 7: "Putting It All Together" Training and Q&A

- FREE "7 Must-Have Videos" Course ($297 Value!)
- 20 "Fill-in-the-Blank" Video Script Templates

- Video Content Cards! - 31 Video Content Ideas (PDF)

- TikTok Marketing Resources - Cheat sheets and more!

- NEW: "How to Edit Your Videos Using Camtasia" complete course!

Prefer a 2-Pay Option? Click Here!

6 Weeks to Video Mastery

This simple, but practical, step-by-step course will walk you through every key aspect of video marketing, from simple tools and shortcuts, all the way through to creating your own customized video marketing strategy. Here's a preview:


Getting Started

This week, we'll set your video goals, i.e. more clients, more revenue, and we'll review the tools, gear and resources you'll need to get started and/or ramp up your videos!


Making Video Simple

Next, we'll focus on your video messaging and help you discover your "video sweet spot," so you can crank out more video, more quickly and simply than ever before!


What's Working Now

During week 3, we'll look at video trends and best practices, so you'll never waste any time on outdated or lame video advice. We'll focus on what works!


Maximize Your Platforms

TikTok, YouTube Shorts, Reels... Seems like there's a new platform to learn every week! We'll take the mystery out of all these social platforms, and focus on the key tools.


Video Content Creation

When it comes to video, consistency counts! This week, we'll show you all the tips and tricks for creating great video content simply and consistently!


Your Video Marketing Plan

During this week (and next week's bonus session), we'll show you exactly how to create your own, customized and ROI-focused video marketing strategy.

"Video marketing is here to stay! The savviest business owners are embracing video marketing, but many businesses are getting left behind, feeling stuck and unsure how to optimize video. Lou Bortone is a total pro in this field!" - Mari Smith

"I've known Lou for as long as I've known anything about marketing online. He has ALWAYS been the go-to guy for video marketing advice, period." - Matthew Kimberly

"If you're not creating video for your business, start! If you're already doing video, do more. Do better. Lou Bortone will show you how." - Peter Shankman

I'm Lou Bortone

People call me "The Video Godfather," because I've been doing this a long time, and I'm really damn good at it. I spent 20 years in the television business and another 15 in digital marketing. I've been doing video marketing since long before it was a "thing."

When it comes to creating your video marketing plan, I'll guide you through the process, step-by-step, and set you up for success with video.

I've done it for thousands of entrepreneurs, from tech averse newbies to online rockstars like Michael Port, Ali Brown, Mari Smith, Peter Shankman, Dr. KellyAnn Petrucci, and many more.

This is your opportunity to make video marketing work for you!

You'll get everything you need to grow your business with video...


Get started (or re-started!) and discover what's working now!


Get your video messaging on point and know what to say when!


Create your own, customized video marketing plan!