Is Your Business Ready to Thrive in "The New Normal?"

We are suddenly and unexpectedly doing business in a completely new reality. While no one could have predicted the impact of a global pandemic on small businesses like yours, all the old rules have abruptly been thrown out. It is indeed a "new normal."

That doesn't mean you have to hide your head in the sand or throw in the towel on your business. You've come too far to give up now. Despite a tectonic shift in how we're going to have to do business, we can weather this storm. In fact, with the right help, you can even find new opportunities and thrive like never before.

Welcome to the New Normal Mastermind...

We're Dawn Doherty and Lou Bortone, and here's why we've created an innovative, new mastermind and coaching program for a brave new world...

Small businesses across the globe are being affected by the "C word." Entrepreneurs like you have to rapidly adapt to this changing and challenging landscape. But you don't have to go it alone. We've teamed up and combined our unique backgrounds to bring you "The New Normal Mastermind," a 6-month, ground-breaking coaching, mastermind and implementation program designed specifically to ensure that you not only survive, but grow and thrive in times of crisis and uncertainty. Click below to join for the special founder's rate of just $197 per month. You'll have immediate access to:

  • Ongoing, weekly group coaching sessions with creative and innovative solutions for your business
  • New ways to turn crisis into opportunities and generate more revenue while others are scrambling
  • How to stay connected to your customers (and get new clients) with video outreach and marketing
  • How to do move more of your activities online and "recession-proof" your business
  • How to get and stay "booked solid" with two top "Book Yourself Solid" certified and elite coaches
  • Special "work sessions" and "accountability days" to keep you on track and moving forward
Let's Do This!

How "The New Normal" Mastermind is Anything But Normal

Check out the replay of the New Normal Mastermind preview webinar...

This unique program is not for everyone. You've got to be ready to step up, invest in yourself and play a much bigger game. Join today and take advantage of the special, discounted Founder's Rate of just $197/month.

Join Now!

We're in uncharted territory. Let us help show you the way...

We don't believe in scare tactics or profiting off anyone's misfortune. Quite the opposite. We both live by the Golden Rule of "do unto others," and our philosophy is "we get you and we got you!" A lot of "gurus" give lip service to "having your back," but we truly go to bat for our clients. Just ask around!

But the sad fact is that there will be online "carpetbaggers" out there trying to take advantage of you and this new reality. Be sure to work with people who have your best interest at heart. We'll be there for you, but you've got to be committed and ready to take action, as well. 

We have diverse backgrounds and have decided to combine our unique skills and expertise to provide you with training, coaching, resources and support that you simply will not find anywhere else in the world. That way, you get help and guidance in all kinds of must-have "business survival" skills:, such as:

  • Video Marketing, Visual Branding, Visual Storytelling, Live Streaming and "Video Outreach"
  • Sales and Marketing in an uncertain and challenging economic environment
  • Proven Time Management and ProductivityTraining to keep you from spinning your wheels
  • Innovative and Breakthrough Promotional Plans and Strategies for the "New Normal"
  • Exclusive "What The Tech?" Q&A and How-To Sessions with Video Pro Lou Bortone
  • Online Marketing and Passive Revenue Strategies such as Course and Product Creation
  • Special Online "Work Sessions" and "Accountability" Days to Keep Your Momentum Going
  • Complete training in the proven "Book Yourself Solid" client-getting system with pro coaches
Save Your Spot!

Here's Just a Small Sample of Some of the Exclusive Content You'll Have Access to in the Mastermind Group:

Book Yourself Solid™

Dawn Doherty, Elite Certified Book Yourself Solid Coach, along with BYS Coach Lou Bortone, will step you through the world-class system which results in a 40% increase in revenue for those who fully implement the process. You'll begin by committing to lining up clients who energize and inspire you and to "drop the duds".

Video Marketing Mastery

You'll discover the insider tips and tactics for becoming video-savvy, an essential "must-know" skill in today's environment. You'll learn video marketing from the "Godfather of Video," Lou Bortone, who will show you the fastest path to becoming comfortable and proficient with online video. You'll learn how to connect and engage with video.

Personal & Visual Branding

You will identify your target market and understand why being clear and focused is essential for getting Booked Solid, Simply. You'll align your passions with those you seek out and distinguish yourself from everyone else. You'll develop a memorable tagline and visuals that say something clear and compelling about who you are.

Time Management Mastery

You'll be presented with tools which will support you in making the most of every minute in each day. You'll audit how you're currently spending time and let go of things that you are doing which are ineffective. You will be presented with a model for setting habits THE RIGHT WAY and practice the "attitude of gratitude" ways so you experience more of what you appreciate.

Here's How to Join the New Normal Mastermind:

The New Normal Mastermind includes:

  • Weekly Coaching and Mastermind Sessions (Recorded)
  • Anytime Access to All Calls and Session Replays
  • Exclusive Trainings and Presentations on your most pressing and compelling challenges and issues
  • 24/7 Access to Private Online Learning Center and Archives
  • Exclusive Training in "Book Yourself Solid" with BYS Elite Coach
  • Private Facebook Group for Online Masterminding & Resources
  • First-Look Access to New Tools and Resources (Tech Sessions)
  • "Get Sh*t Done" Friday Work Sessions and Accountability Days
  • Free Access to ALL of Lou and Dawn's Courses & Classes
  • Deep Discounts to Private 1:1 Coaching Sessions with Dawn & Lou

The New Normal Mastermind Elite includes:

  • Everything in the New Normal Mastermind, PLUS...
  • Special, Member-only Access to Private Coaching with Dawn
  • Special, Member-only Access to Private Coaching with Lou
  • Significant Savings on our Regular Hourly Consulting Rates
  • Special, Elite-Only Discounts on Lou's Video Editing Services
Join Us Now! ($197/mo)

You're getting the very best of all worlds with this "dynamic duo!"

Business and Mindset Pro

Dawn Doherty, Founder of Simplified Squared, leads workshops, group coaching programs and one on one sessions with driven professionals who want to create sustainable results in record time  

As an electrical engineer by training, Dawn stays on top of all available technology for advancement and teaches her clients how to leverage tools to earn more and work less.  

Dawn has coached thousands into scaling their businesses for higher profits and recovering up to 2 hours of wasted time per day. 

Dawn Doherty

Video and Branding Pro

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.  

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries.  

Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of“Video Marketing Rules: How to Win in a World Gone Video.”

Lou Bortone

Save Your Spot!

Join Now at the Special Founder's Rate - Space is Limited!
Secret FREE Download: Your Quarantine Calendar PDF

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