Join Us for a Spectacular Visual Branding Retreat in Tuscany this June 6-13!

Apply Here!


Transform Your Brand in Tuscany!

Imagine a week in June... at a magical villa in Italy... the food, the wine, the breathtaking views, the birds, the smells, the heavenly feeling of being dropped into a paradise. Now add a full visual branding makeover including NEW PHOTOS, NEW VIDEOS, NEW VISUAL STRATEGY, and several sanity-saving actionable “do-it-with-us” sessions under the Tuscan sun, with only a few carefully selected inspiring action takers like you - and you've got our incredible, once-in-a-lifetime mastermind experience!  

$5,500 Pay in Full - $1,000 Deposit Holds Your Spot!

Inspiration. Re-invention. Transformation.

We’re looking for just 6 inspring action-takers to join us this June 6 - 13 in Cortona, Tuscany - the ancient hill town that was the location of the book and movie “Under the Tuscan Sun,” for a week-long working vacation and incredible re-branding experience.  


Plan your new image needs based on brand discovery sessions with not one, but two top branding and visual image experts..

Video Shoots

Plan and create your key branding videos with "The Godfather" of Video Marketing, Lou Bortone.

Photo Shoots

Start building your image portfolio with a New York based photographer Irina Leoni ( at several breathtaking locations in Tuscany.

Our ideal guests...

  • Are you an online coach, expert, consultant, author, speaker, or ALL of these things?
  • Starting, upgrading, or re-branding your business? 
  • Or you've never sat down to do what most people find “the hard part” - the BRANDING? 
  • Maybe you’re struggling to define your ideal customer? 
  • Or you're frustrated with not being clear on your messaging and brand stories?
  • You want to know what to tell your people in your emails and how to create more engagement with your content? 
  • Or you just want to update your photos and videos with two world class experienced image makers when it comes to your brand’s still photos and videos for your websites, funnels, programs and social platforms?  

Then this is the place for you! 

  • Audience definition
  • Competitive research
  • Building brand’s moodboards 
  • Finding the perfect photographer to work with
  • Planning and repurposing your content
  • Developing your video marketing strategy
  • PLUS... on-location photo and video shoot based on your re-defined custom brand needs

This is just a peek into what you will power through and mastermind with a small group of very engaged like-minded folks who will come together to experience the ultimate brand image makeover. In TUSCANY!  

Our unique Visual Branding Mastermind Retreat won't be all work and no play! After all, we're in Tuscany, home to legendary food, wine, history, and stunning scenery! Oh... and GELATO! We'll explore ancient hill towns just minutes from our Villa like Cortona and Castiglion Fiorentino, take a day trip to famous wineries and vineyards, enjoy both home-cooked and restaurant meals, take hikes in the countryside, and lounge by the pool! Our incredible Villa is classic Tuscany, with beautiful gardens, fabulous amenities (including wifi), and panoramic vistas of Cortona.

This is our third retreat in Tuscany, so we've got it down! Check out some highlights from our previous events. (Most folks come back every year, so act quickly and fill out the brief application if you're interested. The villa will sell out!)

Here's all you get!

Everything is included to make this a truly unforgettable and transformative experience... both personally and professionally.

All you have to do is get yourself to Cortona. You handle your travel arrangements, we take care of everything else! (Most folks fly into Rome and take the train to Tuscany. The train station is minutes from our private villa.) Your fee includes 7 nights at our amazing villa, food, beverages, tours, special events like winery visits and catered lunches, pizza-making class, private chef, dinners in Cortona and, of course, awesome company!

This unique retreat also includes your professional and custom branded photo and video shoots, along with training, masterminding and morning classes on visual branding, social media strategies, video marketing and image consulting. You'll leave Italy with amazing memories and a full "branding toolkit" so you can launch your new brand or image!


Visual Branding Retreat

  • Refine your vision, audience and messaging
  • Determine your product offers and image needs
  • Develop and plan your social media content
  • Create engaging and attractive content for your social posts and Insta/Facebook stories that GROWS BETTER RELATIONSHIPS with your target market 
  • Plan and execute your most likely the first-ever well-planned and executed photoshoot with Irina Leoni
  • Walk away with a whole bunch of great photos you will use and re-use in your marketing
  • Workshop on video marketing strategy
  • Custom branded video shoots on location
  • Pro training on using live video (Facebook live) 


Essential Tuscany

  • 7 Days/Nights at our incredible Tuscan villa
  • Food and beverages at the villa
  • 3 delicious dinners at local favorite restaurants
  • Vineyard/Winery Tour with lunch and tastings
  • Pizza making lessons and dinner at villa
  • Sightseeing at nearby hill towns, i.e. Cortona
  • Pick-up/Drop-off at Camucia train station


About Your Hosts

Visual branding and digital marketing expert Irina Leoni has a fresh perspective on personal branding that is shaking things up for business owners. In today’s customer culture, businesses can no longer rely on logos and graphic design to communicate with their ideal clients. To break through the digital noise, entrepreneurs need to master their visual brand identity. That’s where Irina comes in.  

A first-generation American immigrant, Irina came to the United States 20 years ago from Latvia with her newborn son. Building a business from scratch may be part and parcel of “the American dream,” but for Irina, the process was one of unexpected discovery and imagination. Her Eastern European roots contributed to a unique visual aesthetic she knew could change the face of digital marketing for her clients. Now, she helps business owners create personal branding platforms with visual impact that pull customers in and leave them wanting more.

Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.  

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.  

Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of “Video Marketing Rules: How to Win in a World Gone Video.” You can learn more about Lou at  

If you want people to be addicted to your brand online - you must find a way to be addicted to it yourself. What kind of experience does your brand offer your potential customers such that they can’t wait to share it on their socials and email about it to their best friends?  

Can they feel it, taste it, smell it, touch it and wanna talk about it?  

Are you ready to take your business idea and brand, which you’ve probably sweated over and worked long nights on, to the REAL next level? Not something abstract, and up-there, but something you can see, show and talk about as soon as you get back to your “business-as-ushe” life?”  

Join us and you’ll walk away with a bunch of great video and photo content. But it won’t be just ANY content. It will be the RIGHT content. The kind that not only tells people all about you and your biz, but also SELLS, engages and converts your followers to your loyal customers. And it will all be custom-created for and unique to YOU.  

Join Lou and Irina in Tuscany This June!

  $5,500 Pay in Full - $1,000 Deposit Holds Your Spot!