Start Cranking Out Awesome Videos with the Video Content Challenge! 

Imagine being able to create business-building videos quickly and easily, anytime you want! We'll show you how to make video super simple!


Discover the New Rules and New Tools for Simple Video Creation in Our Self-Study 7-Day Challenge!

Join us for the Video Content Challenge!

  • Quick, Painless & Profitable Video Creation…
  • Discover how to consistently produce quality video content, anytime
  • Explore simple and affordable/free video creation tools!
  • Learn the secrets of successful and streamlined content creation.

The new 7-Day Challenge is a full self-study course you can do anytime, anywhere! Let's make some videos!

Make This Year the Year You Rock Your Biz with Video!

Why do you need to create video consistently?

  • Businesses that use video marketing grow their year-over-year revenue 49% faster than those who don’t. 
  • 90% of content shared on social media networks is video-related.
  • 80% of customers prefer watching video than any other type of brand post. 
  • 76% of marketers say video helped them increase sales.

Learn to Create Quality Videos Consistently in Just 7 Days!

Day One: Simple Start-up Tips and Cool Tools 

Getting started making videos is THE hardest part. We'll show you how to make it simple, with practical tips and step-by-step demos. I'll have your back every single step of the way!

Once we dive in, we'll show you how to organize, systematize and simply the entire process, so you can bang out videos that build your business virtually anytime, anywhere!

We'll also reveal my favorite tools and tips for making video simple, engaging and painless! Promise!

Day Two: Pick Your Platforms & Choose Your Styles

There are dozens of ways to create great videos that give you a solid return on time and return on investment. And we'll show you how!

You'll find your own "Video Sweet Spot," so you can identify your "go-to" video style - making it super simple to produce quality videos whenever you want.

Must-Have Tools & Simple Shortcuts

"How do you create so many videos?" People ask me all the time. And, in the Video Content Challenge, I'll reveal all my best tools, tips and tactics.

I'll share dozens of little-known and low or no cost tools for making video simple! These tools will make video a breeze!

Mastering Your Message: What to Say on Video

"But I'm not sure what to say on camera?" It's a common challenge, because your message matters!

After this lesson, you'll never struggle with "what to say" again. We'll give you script templates, ideas and unique resources to make sure your video script breaks through the noise and moves your viewers to action!

Off-Camera Options & Content Strategies

You don't necessarily have to be on-camera to produce a powerful video. We'll show you dozens of easy and effective "off-camera" video techniques.

So if you're having a "bad hair day," or simply not feeling like being on screen, we've got you covered with all kinds of cool tricks and tips!

Marketing & Distributing Your Video Content

Content may be king, but it's useless if it's sitting on your hard drive somewhere! We'll show you how to maximize your content and get your message heard with the best (and quickest) marketing and distribution tips.

Discover why marketing your videos is half the battle, and how to win that battle with every single video you create! Let's get your content out there, so you can attract more clients and generate more revenue with video!

Consistent Content Creation

Like any other kind of marketing, video content only works when you're consistent! We'll show you simple methods and best practices for cranking out consistent and high-quality video content.

Imagine having hundreds of videos online, working for you, 24/7... In our final lesson, you'll discover workflows and streamlined systems for consistent content creation!

Plus, we'll show you exactly how (and when) to use the best "must-have" video marketing tools!

Why Learn With Lou?

Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.  

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.  

Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of the new book “Video Marketing Rules: How to Win in a World Gone Video.”