Imagine being able to create business-building videos quickly and easily, anytime you want! We'll show you how to make video super simple!
Join us for the Video Content Challenge!
The new 7-Day Challenge is a full self-study course you can do anytime, anywhere! Let's make some videos!
Why do you need to create video consistently?
Day One: Simple Start-up Tips and Cool Tools
Getting started making videos is THE hardest part. We'll show you how to make it simple, with practical tips and step-by-step demos. I'll have your back every single step of the way!
Once we dive in, we'll show you how to organize, systematize and simply the entire process, so you can bang out videos that build your business virtually anytime, anywhere!
We'll also reveal my favorite tools and tips for making video simple, engaging and painless! Promise!
Day Two: Pick Your Platforms & Choose Your Styles
There are dozens of ways to create great videos that give you a solid return on time and return on investment. And we'll show you how!
You'll find your own "Video Sweet Spot," so you can identify your "go-to" video style - making it super simple to produce quality videos whenever you want.
Must-Have Tools & Simple Shortcuts
"How do you create so many videos?" People ask me all the time. And, in the Video Content Challenge, I'll reveal all my best tools, tips and tactics.
I'll share dozens of little-known and low or no cost tools for making video simple! These tools will make video a breeze!
Mastering Your Message: What to Say on Video
"But I'm not sure what to say on camera?" It's a common challenge, because your message matters!
After this lesson, you'll never struggle with "what to say" again. We'll give you script templates, ideas and unique resources to make sure your video script breaks through the noise and moves your viewers to action!
Off-Camera Options & Content Strategies
You don't necessarily have to be on-camera to produce a powerful video. We'll show you dozens of easy and effective "off-camera" video techniques.
So if you're having a "bad hair day," or simply not feeling like being on screen, we've got you covered with all kinds of cool tricks and tips!
Marketing & Distributing Your Video Content
Content may be king, but it's useless if it's sitting on your hard drive somewhere! We'll show you how to maximize your content and get your message heard with the best (and quickest) marketing and distribution tips.
Discover why marketing your videos is half the battle, and how to win that battle with every single video you create! Let's get your content out there, so you can attract more clients and generate more revenue with video!
Consistent Content Creation
Like any other kind of marketing, video content only works when you're consistent! We'll show you simple methods and best practices for cranking out consistent and high-quality video content.
Imagine having hundreds of videos online, working for you, 24/7... In our final lesson, you'll discover workflows and streamlined systems for consistent content creation!
Plus, we'll show you exactly how (and when) to use the best "must-have" video marketing tools!
Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.
Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.
Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of the new book “Video Marketing Rules: How to Win in a World Gone Video.”